Don Mealey's Sport Mitsubishi

An updated Mitsubishi Lancer EVO (aka, Lancer Evolution) may be coming to dealerships soon. Conflicting reports from the Japanese auto maker say they either will or won't bring a hybrid version of the enhanced Lancer into production. Now it seems like they indeed will.  

"I don't think it's a good idea to introduce the next generation of Lancer Evolution that is similar to what we have today," Mitsubishi Motors President Osamu Masuko?

It doesn't matter what your industry vertical is, wooing Gen Y is no easy task. Gen Y has elevated the notion of self to record highs. With that comes an unparalleled interest in expressing individuality. Youthful Mitsubishi, however, is making it looking easier than most all other automakers worldwide.

A new study from TrueCars.com shows that from 2009-2010 over 20 percent of Gen Y consumers chose Mitsubishi, making it the second most preferred…

You might not expect two Japanese automakers to join forces. Well, Mitsubishi and Nissan have a surprise for you. Not only have they had business ties for about a year and a half, now. The two companies are collaborating on a new venture, NMKV Co. Ltd., established on June 1.

Comprised of 35 employees, the newly-founded NMKV Co. Ltd. aims to harness the technological savvy of both Mitsubishi and Nissan and effectively use their collective…