Why Gen Y Car Buyers Favor Mitsubishi
Published Tuesday, 09 August, 2011 by Blog Admin. Categories: New Inventory, News.
It doesn't matter what your industry vertical is, wooing Gen Y is no easy task. Gen Y has elevated the notion of self to record highs. With that comes an unparalleled interest in expressing individuality. Youthful Mitsubishi, however, is making it looking easier than most all other automakers worldwide.
A new study from TrueCars.com shows that from 2009-2010 over 20 percent of Gen Y consumers chose Mitsubishi, making it the second most preferred…