Don Mealey's Sport Mitsubishi

It doesn't matter what your industry vertical is, wooing Gen Y is no easy task. Gen Y has elevated the notion of self to record highs. With that comes an unparalleled interest in expressing individuality. Youthful Mitsubishi, however, is making it looking easier than most all other automakers worldwide.

A new study from TrueCars.com shows that from 2009-2010 over 20 percent of Gen Y consumers chose Mitsubishi, making it the second most preferred…

Before we say goodbye to the Mitsubishi Eclipse coupe, which will not see a next generation model, the Japanese auto maker will make a 2012 special edition available through some dealerships.

According to sources at Mitsubishi, 2012's Eclipse Coupe and Eclipse Spyder "will be available in a unique SE Special Edition featuring attention-grabbing exterior features that include special "SE" side decal, black side mirrors and striking 18-in. dark finish alloy wheels. There is also…

You might not expect two Japanese automakers to join forces. Well, Mitsubishi and Nissan have a surprise for you. Not only have they had business ties for about a year and a half, now. The two companies are collaborating on a new venture, NMKV Co. Ltd., established on June 1.

Comprised of 35 employees, the newly-founded NMKV Co. Ltd. aims to harness the technological savvy of both Mitsubishi and Nissan and effectively use their collective…

Originally designed to replace the angular Starion coupe; the Mitsubishi Eclipse first launched in 1990, with a trim level available for nearly every aesthetic sensibility and annual income. Needless to say, it didn't take long for it to become the Japanese auto manufacturer's quintessential luxury performance sports coupe in North America.

Over the years, Mitsubishi retained the Eclipses sports car theme, from the inexpensive fuel-efficient entry- level model all the way to the…